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MADISENNew York · Minneapolis · Worldwide
← All WorkM·A·C Cosmetics · 10 / 19
M·A·C Cosmetics

M·A·C
Archives

A YouTube series on the brand's history
RoleDirector, Social Creative
ServicesLong-Form Video, YouTube, Talent

M·A·C Archives already had legs on TikTok with millions of views. Elevated it into a high-production YouTube series of 10 to 12 episodes a year, with celebrity talent and notable artists from the M·A·C community digging through more than 30 years of brand history, amplified across social. Now a standing series on the relaunched M·A·C YouTube channel.

JT
Gabbriette
Artifacts: Andrew Dahling
Chappell Roan
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