Meet Madisen

An integrated marketer across brand, social, content and creator marketing, Madisen still gets a thrill from work that makes someone stop scrolling. Today she's the fractional Director of Integrated Marketing for M·A·C Cosmetics, overseeing 360 brand marketing strategy across social, earned and creator, after leading global social creative for the world's most-followed beauty brand with a team of eight across TikTok, Instagram, YouTube, Pinterest, Reddit and Facebook.

She launched the brand's first organic Reddit strategy. The debut post pulled 1K+ comments and lifted brand mentions 45% in 48 hours, and the work landed in Vogue Business, Business of Fashion and Forbes. She also built a long-form YouTube strategy that's driven more than 30 million views, a social-to-commerce tracking framework that grew sessions 32x and a Next Gen Creator Program that's now a global ecosystem.

Before that, she was a brand and content marketer for a leading medical aesthetics portfolio, ran social, PR and influencer for a celebrity makeup artist's brand and built social at a legacy beauty magazine. She's launched channels from zero, run creator programs with thousands of partners and led campaigns that won the industry's top awards.

She studied journalism with a magazine specialization and a graphic design minor, and it shows. She thinks in covers, spreads and sequences. That said, everything she makes is built on data, not just taste.