Long Form
Series built to be watched, not skipped.
I launched the BOTOX® Cosmetic, JUVÉDERM® and CoolSculpting® channels from scratch, then relaunched Makeup By Mario and M·A·C on YouTube and brought both brands back to life there. These are the long-form series I built, from the first format idea to the final cut.
M·A·C Cosmetics
Talent-led long form for the most iconic name in makeup. Five series built to turn a scroll into a watch.
In the MAC Archives
Talent heads into the M·A·C archive to dig up the shades, looks and moments that built the brand.
The Sephora Haul
Talent shops M·A·C at Sephora and walks through every pick, from must-haves to new obsessions.
Put It to the Test
Talent puts their M·A·C foundation through a real-life wear test, start to finish.
Pro Tour Masterclass
A pro-level masterclass with Luis Torres and Etienne Ortega.
Tutorials
Quick, step-by-step looks built to be saved and recreated.
Makeup By Mario
Artist-first education straight from Mario, built around the launches that defined the year.
The Masterclass
Mario walks through a full soft glam look with Master Mattes®: The Neutrals, step by step.
The Lip Lift
Mario's signature lip lift technique with SuperSatin™ Lipstick, in full and quick-cut versions.
SoftSculpt® Tutorial
How to bronze and shape with SoftSculpt® Bronzing & Shaping Serum, straight from Mario.
CoolSculpting®
Long-form education that answers the questions people are too shy to ask in the consult room.
JUVÉDERM®
A channel built from the ground up that ranked #2 among the top overall beauty industry performers on YouTube by video views.
BOTOX® Cosmetic
Real patient treatment journeys and education built for YouTube, from the first consult to the before and after.
Let's build your next series.
I'll shape the format, map the episodes and build the channel plan so your series earns its watch time from episode one.
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