We All
Wear MAC

Launched September 2026 · Studio Radiance Skin Tint · M·A·C in a Minute

RoleDirector, Social Creative

ServicesCampaign, Social Series, Talent

Year2026

Marked the one-year anniversary of I Only Wear MAC by bringing tastemakers, celebrities and creators from every region together under one global M·A·C voice. Told the story through the new Studio Radiant Skin Tint Stick, with short-form film and a social series of talent using the stick in their everyday lives. The message was simple: makeup this easy is something we can all wear.

1.2MEngagements in 14 days

88%Positive sentiment across 22.8K conversations

125KInstagram shares

#1Most reposted M·A·C Instagram post of 2026 (15K reposts)

Top performing content

Olandria's hero campaign video drove 3.8M views and 193K engagements, M·A·C's 5th most viewed Instagram post of 2026. Her carousel and M·A·C in a Minute video followed with 135K and 120K engagements. TINI led the cast in views at 8.72M.

As covered by

WWD · People · Byrdie · Vman · Hypebae · People Brands and Things

We All Wear M·A·C cast card listing the twelve stars

The seriesM·A·C
in a
Minute

Twelve stars. One skin tint. Sixty seconds, in the moments you actually do your makeup.

Next project

Viva Glam

M·A·C Cosmetics · 02 / 19

We AllWear MAC

Viva Glam

We All
Wear MAC