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MADISENNew York · Minneapolis · Worldwide
← All WorkMakeup By Mario · 13 / 19
Makeup By Mario

SoftSculpt
Bronzer

Mario's signature sculpting technique, now in liquid form
RoleDirector, Social Media, PR & Influencer
ServicesCampaign, Social, Influencer
Year2024

Launched SoftSculpt, Mario's signature sculpting technique now in liquid form, as a summer bronzer moment. Built long-form and short-form storylines with creators and rolled the launch out across every social platform.

Three models with sculpted, bronzed skin in the SoftSculpt campaign
SoftSculpt campaign portrait with glowing bronzed skin
Mario with a model for SoftSculpt
SoftSculpt bronzer dripping from the bottle
SoftSculpt bronzer texture
SoftSculpt bottle labels
SoftSculpt flatlay with brush
Next project

MoistureGlow™ Lip Serum

Makeup By Mario · 14 / 19