M·A·C
x Sephora

Led social creative and editorial for M·A·C's first U.S. launch into Sephora in the brand's 41-year history. Built the go-to-market plan, strategy, rollout and cadence, using celebrity talent like Chappell Roan, Gabbriette and Quenlin Blackwell to bring people into stores. That included the Times Square activation and a social stunt with Rob Rausch, who showed up at the store and signed the gondola.