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MADISENNew York · Minneapolis · Worldwide
← All WorkM·A·C Cosmetics · 07 / 19
M·A·C Cosmetics

M·A·C
Holiday 2025

Gift M·A·C · Featuring Aweng and Alex Consani
RoleDirector, Social Creative
ServicesCampaign, Social, Talent
Year2025

Pitched the talent, Trisha Paytas, Alex Consani and Aweng, and created all the social-first content around them: videos, BTS photography and art-directed social graphics. Holiday social performed 4x better than the year before.

Gift M·A·C holiday campaign portrait
Aweng holding a M·A·C lipstick and holiday bag
Lip trio held up to a glossy lip
Alex Consani holding a M·A·C lipstick
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M·A·C Cosmetics · 08 / 19